|
Julianne:
"Look, we want to hang on to Julianne, but we'll have
to let the boys go..." That was more or less the message
from Phonogram HQ, when 'TBJ' failed to do whatever their accounts
department had expected it to do.
Despite
glossy videos, inches of make-up, (and that was just Andy!), Phonogram
had failed to market us to whoever it was they were trying to
market us to. They were desperate to make us bigger, not necessarily
better. Russ Conway, (and he'll never know just how close he came
to having a cyanide-flavoured lime shoved down the neck of his
stupidly '80's bottle of stupid designer beer), had been banging
on about having to 'appeal to the Beverley Craven market'. I don't
wish to offend any 'Bev' fans, but I was mortified. It further
proved that this guy had no idea about us at all. I HATED that
'Promise Me' song. I hated the music and I hated the soggy, 'semi-emancipated,
but still all-woman' lyric. I wasn't some woman at a piano, simpering
on about some bloke lighting a cigarette while she gets slowly
pissed ! For God's sake ! BEVERLEY CRAVEN ! Poor woman even had
to suffer the indignity of having her tour sponsored by some euphemistic
'feminine hygiene' products. You had to collect leaflets from
boxes of tampons to get a ticket to see her in concert ! (Perhaps
Phonogram wanted to ditch the boys so that they could get me a
sponsorship deal with Philips to promote a nice new pink 'Ladyshave',
or maybe with Boots The Chemist to launch some new super high
strength 'Evening Primrose Capsule'!)
Whatever,
I wasn't about to tread the 'coffee-table woman' path, and, I
certainly wasn't going to desert my friends and colleagues in
AAE for the opportunity ! So, I declined Phonogram's offer, and
they dropped us faster than the hottest of bricks.
Within
a month or so, we'd been signed by MCA, (which I think stands
for 'Many Crap Artists'). We liked the MD, Tony Powell, who'd
been at Phonogram years ago, and, he liked us. At one point, it
also seemed that EMI liked us very much. We'd been shown round
their offices, pressed a lot of flesh, even been allotted our
marketing team...I'd thought our feet couldn't get any further
under their table. But, very suddenly, they withdrew their offer.
I wish I knew why. Perhaps they'd managed to get a look at the
AAE file in the vaults of Phonogram's accounts department. I was
really disappointed. I wanted to be on the same label as Queen
and Kate Bush, not Kim Wilde and Junior! Beggars, choosers, blah
blah blah.....
But
pity poor old MCA. They thought they'd signed the band that was
going to give them 'Martha's Harbour (This Time It's Personal)'
......Frying pan, fire, blah blah blah.....We were getting tired
of the smell of our own flesh roasting. Shortly after signing
we changed management, and said goodbye to Tony Perrin, the manager
we'd shared with The Mission and who had once advised me to "throw
bigger shapes on stage, you know, like Bono, or Jim Kerr !"
Hmm. Imagine if I'd taken his advice ! We could've been the Cranberries!
Our
new manager was Dai Davies who also managed Ted Hayton the engineer/producer,
and, the unbelievably brilliant, but now gone ? / dormant ? /
imploded Levitation, who we'd toured with. I liked Dai immensely.
A man of great experience, with humour and scruples. He seemed
like the perfect man for the job of setting AAE back on its rails.
The
Mission had been renting a farmhouse on the Hereford / Wales border,
and we took over the lease when they'd finished with it. The big
stone barn built on to the side of it was one of the main attractions,
the other was it's very isolated position, meaning that we could
turn our volumes up as loud as we liked. We divided our time between
living there and living in London, the periods of time we could
spend there depending on when we could grab Marty away from Church
/ solo album commitments. There, we wrote what was to become 'Ultraviolet'.
The
switch of record labels turned out to be a mixed blessing. We
were free of the dreadful A & R man and the financial politics
that were kicking in at Phonogram, but, we sensed something strange
about our new relationship with MCA. I felt like we'd kind of
been ushered in through the back door, somehow sneaked in. Our
new A & R man, Jeff, was a nice enough bloke, the A &
R co-ordinator Guy Cameron was a treasure, and Tony Powell himself
was cool, but, everyone else seemed faceless and disinterested.
We just didn't feel that welcome.
When
we'd written a number of songs, we began recording at a studio
near the Kent coast, with Ted Hayton at the controls. For the
first time in our careers, we were in control of what we were
doing. The situation allowed us to be very 'hands-on' and to be
able to actually produce ourselves. For once, we didn't have to
fight to get our own way, to get our songs to sound just as we
wanted them to. The first song we recorded was 'Phased'. Jeff
came down to the studio and we played it to him at Concordian
volume. He mentioned something about it being a 'strange' song,
but said that he was quite happy to go away and leave us to it.
Grrrrrrreat ! He had given us a lovely long rope with which to
hang ourselves !
As
you probably know, I'm a big fan of 'Ultraviolet', although, yes
OK, the vocals were too low in the mix. I love it because it's
ours, and, if it's flawed, we made the flaws ourselves, even the
flaws belong to us and are not flaws that somebody else has foisted
upon us. Nobody was telling us what to do. Nobody was saying that
they 'didn't hear a hit single'. Nobody was looking over our shoulders.
Because we'd been so under the microscope since the appearance
of those few golden eggs we'd laid, we now felt free to follow
our own desires. But, more than this, we were like teenagers who,
having been 'grounded' for 3 weeks, wanted to go out, smoke a
thousand cigarettes, drink a million Alcopops and sleep with the
whole world in the back-seat of the family Volvo. For us, the
musical equivalent of this was making 'Ultraviolet'.
It's not hard to sense
the recurrent theme of 'reclaiming what's yours' in the lyrics
of this album. For this reason, I still love 'Mine', because it's
insistent about the need for control and space, without being
aggressive and 'punk-rock-two-fingered'. I love the way the song
goes on to completely disintegrate, which is the antitheses of
control, but makes absolute sense, because it's only when you
have control that you can let go! I think that in the answer to
Question
1
, I've gone on about the other songs I love and the reasons why
I love them, so I'll not repeat myself here.
I
admit, that I do now wish that I hadn't buried the vocal so much
in the mix, but, at the time, I just wanted to merge with the
music as far as possible. Perhaps this was a subconscious over-reaction
to having been singled out as Phonogram to the point of their
wanting to keep me but not the band.
This album contains some of my most treasured sonic moments from
AAE. I really wish that people could appreciate the moments of
flawed beauty. I think that in an ideal world, I would get my
hands on the master-tapes and re-sing a lot of the album and re-mix
it. But, the world is far from ideal, and for practical, financial,
and possibly legal reasons, I can't.
See, I told you there were oceans of spilt milk...."
|